- Mainstreamers - Seek Security
- Aspirers - Seek Status
- Succeeders - Seek Control
- Resigned - Seek Survival
- Explorers - Seek Discovery
- Strugglers - Seek Escape
- Reformers - Seek Enlightment
Psychographics is a way that media institutions can obtain their target audiences through peoples personal like and dislikes; rather than placing them into categories like demographics. Putting demographics and psychographics together to obtain a target audience what be much more efficient as you can take into account: Gender, Age, Class as well as Personal Preference.
Pros- More about a person personality (likes as dislikes).
Cons- Takes time and money, Can overlap/ be in two (may change due to mood).
Well done for including your research into psychographics, but could you develop this post further to better demonstrate your understanding of what it is and how it might help you with the creation of your own radio news bulletin?
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