Demographics

• Studies of a population based on age, gender, race, economic status, religion, geographical location.
• Simple boxes; everyone can answer each slot.
• Learn more about characteristics of these groups of people.

NRS -->

Social Grade	Social Status	Occupation
A	Upper Middle Class	Lawyer/ Doctor
B	Middle Class	Nurses
C1	Lower Middle Class	Junior Managerial Jobs
C2	Skilled Working Class	Plumber/ Carpenter
D	Working Class	Brick Layer/ Handyman
E	Those at Lowest Level of Subsistence	Pensioners/ Widows/ Low Grade Workers/ Unemployed

Pros- Easier to find out (questionnaire), Everyone fits into a category such as; gender and age.

Cons- Can't be used on its own, Doesn't take into account income, Modern jobs don't fit.