Age: 16
Gender: Female
- Full time student
- Works part time in Topshop
- Mainstreamer, with a slight mix of Aspirerer
- Live in Carisbrooke, Isle Of Wight
- Mum is a nurse
- Dad is a Policeman
- Into the latest fashion
- Likes pretty boys
- Reads Bliss magazine
- Watches Made in Chelsea
- Enjoys talent shows e.g. X-Factor
- Loves celebrity gossip
- Loves abroad sunny holidays
- Music = Ed Sheeran, Rita Ora, Sam Smith, Meghann Trainor
- Likes dolling up and house parties (slightly rebellious)
- Shops at Topshop, New Look and H+M
- Tries to eat healthy, body conscious
- Uses social networking sites regularly (Facebook, Twitter, Instagram)
- Watches Rom-Coms and Comedies
This ideal target audience profile helped us when creating our new bulletin as we thought of Chloe and what she would like to hear in our product. She is a typical teenage girl and is a good representation of the majority of our target audience.
Excellent notes here on your ideal listener. Well done!
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