Evaluation: Question 4

The target audience for this media product would be teenagers; therefore between the ages of 12-18. From the already made 'Ideal target audience profile' we can see that they would probably be full-time students at this age still, potentially living with there parents and maybe having a part time job. Our profile was a 16 year old female and was a full time student, working time at Topshop; this is the demographics of our target audience. For psychographics we thought that the majority would be mainstreamers or aspirerers and this is also where our audience profile came under. She enjoys fashion, mainstream shops, Ed Sheeran, Rita Ora (so mainstream music) and Rom-Coms and X-Factor; therefore usual teenage girl interests. She would listen to our news bulletin because of the local news as it could be affecting her and because of the celebrity and filming stories.